Everyone at some point in their professional careers has sat across from a recruiter or hiring manager getting interviewed for a potential position. Although Interview formats vary depending on the organization, the process can be daunting for many reasons, from wanting to impress to not wanting to look desperate and thereby selling yourself short. In order to relieve some of the pressures that a job interview brings we’ve put together a not so technical way for you to be steady at your next interview. 

The first thing to keep in mind is that you are a brand, hear us out. Think of any premium brand, think of how they are packaged, marketed and valued. If you place these principles to your interview style you’ll be set. 

Your packaging (your attire) must be presentable and appropriate, your packaging is the first thing your interviewer is going to see and first impressions matter a lot. It doesn’t matter if the interview is over a video call or in a cafe, you shouldn’t take your outfit choice likely. Apart from your dressing, your composure is also a part of the packaging, sit up straight, don’t chew gum and make eye contact when speaking to the interviewer. 

In the broad spectrum of things, marketing may seem irrelevant but if you bring it down to a personal level you find that an interview is really just a sales pitch on why you would be a perfect fit for the company and the position you’re applying for and you have to market yourself as such, this can be achieved by doing your research on the company and answering questions in a succinct manner. It’s okay to be nervous and we suggest practicing your answers in front of a mirror or record yourself and watch the playback. According to RECRUITERS one of the common mistakes individuals make during interviews is talking too much which portrays bad communication skills and makes your answers less effective.

Finally, if you get to the point of salary negotiations, we suggest that you are firm with your stance and have enough confidence in your work and abilities that allow you negotiate your salary if you feel the offer is way below your expectations. We strongly advise that you layout your terms at this point, do not leave it until you become an employee. 

It is important to note that brands we identify with keep up principles that make them very successful in their market and if you an individual see yourself as a brand you will align with these principles and ultimately be successful in your interviews.